"The growth of gourmet coffee beverages is clearly seen in the growth in actual number of drinkers. The number of daily gourmet coffee beverage drinkers in 2003 increased a staggering 62% over the number drinking in year 2002."
National Coffee Association of USA 2004 Report

"Workplace-friendly specialty coffee machines, common in Europe, have found favour with upscale clientele in this country, any office operators who develop programs for them have and will enjoy considerable success. "
Aug 2003 Report on the Vending Industry

"The number of cups consumed per day by coffee drinkers increased in 2004 to 3.4 cups on average, up from 3.1 cups in 2000."
National Coffee Association of USA 2004 Report

"Coffee service operators, in particular, found prospects very receptive to the argument that professional break service represents one of the most appreciated and least costly employee benefits available."
Victor Lavay, Publisher of Vending Times Aug 2003, Report on Vending Industry

"Overall beverage consumption patterns have remained largely constant from 2001 to 2003 with one notable exception. Consumption of gourmet coffee beverages increased dramatically, up from each of the previous years."
National Coffee Association of USA 2003 Report

"Gourmet coffee-based hot drinks continued to be popular with consumers, and anecdotal evidence suggests that younger consumers were once again patronizing hot drink machines."
Tim Sanford Editor of Vending Times. Aug 2004 Report on the Vending Industry

"The decrease in consumption of traditional coffee, along with increased consumption of gourmet coffee suggests that consumers are trading up to higher quality coffee."
National Coffee Association of USA 2004 Report

"Coffee was one of the high-profit mainstays of vending and posted an 8.1% increase in sales, reflecting both increased equipment placement and higher average per machine unit sales."
Aug 2004 Report on the Vending Industry

"Gourmet coffee beverage consumption realized impressive gains in 2004. Daily consumption of gourmet coffee beverages in 2004 grew by over 14% of a total of 62% of the population age 18 and over."
National Coffee Association of USA 2004 Report

"More cups of gourmet coffee beverages are consumed away from home. The majority of the cups consumed away from home were at work, a specialty coffee shop or while travelling."
National Coffee Association of USA 2004 Report